And then
what?
The story of the idea, told through its logic. A dated company history has not been published.
THE FAMILIAR ENDING
CHECKOUT.
You choose a company. Make a purchase. Move on. That everyday relationship is the starting point.
THE NEXT QUESTIONWHAT COMES
WHAT COMES
BACK?
Cash and points are familiar ways to reward a customer. Could an eligible purchase instead generate an asset-based reward connected to the company behind it?
MAKE IT TANGIBLE
A PIECE.
A precise part, separated from a whole. The Piece is our name for an eligible reward — not a defined financial instrument or a promised allocation.
THE CONTINUATION
THE AFTER.
A collection of eligible rewards could create applicable asset exposure over time. That is the direction of the idea. The product structure and eligibility rules still need to be defined.